Likert Scale Examples (With Survey Questions)

Likert Scale Examples (With Survey Questions)

Understanding and utilizing likert scale examples can greatly enhance the quality of feedback you receive in your surveys. Whether you’re gauging customer satisfaction, employee engagement, or student opinions, a well-crafted Likert scale can provide nuanced insights. In this guide, we’ll explore various Likert scale types, provide example survey questions, and show you how to implement them using the OXPoll poll maker.

What is a Likert Scale?

A Likert scale is a psychometric scale commonly used in survey research to measure attitudes, opinions, or perceptions. It typically presents a statement and asks respondents to indicate their level of agreement or satisfaction on a scale. The scale can vary in length, but it generally includes an odd number of points to allow for a neutral midpoint.

5-Point Agreement Scale

The 5-point agreement scale is one of the most common Likert scales. It ranges from “Strongly disagree” to “Strongly agree,” with a neutral option in the middle.

• Strongly disagree
• Disagree
• Neither agree nor disagree
• Agree
• Strongly agree

Example Survey Questions:

1. I am satisfied with the customer service I received.
   (Survey questions examples often include satisfaction metrics.)
2. I find the software easy to use.
3. The training provided was helpful.

4-Point Scale (Forced Choice)

A 4-point scale forces respondents to choose a side, as it doesn’t include a neutral option. This can be useful when you want to elicit a more decisive response.

• Strongly disagree
• Disagree
• Agree
• Strongly agree

Example Survey Questions:

1. The new policy has improved our workflow.
2. I feel valued in my current role.
3. The product meets my expectations.

7-Point Scale

A 7-point scale offers more granularity, allowing for more precise responses. It can be particularly useful for detailed feedback.

• Very dissatisfied
• Dissatisfied
• Somewhat dissatisfied
• Neither satisfied nor dissatisfied
• Somewhat satisfied
• Satisfied
• Very satisfied

Example Survey Questions:

1. How satisfied are you with the quality of the product?
2. How would you rate the clarity of the instructions?
3. How likely are you to recommend our service to a friend?

Frequency Scale

A frequency scale measures how often a respondent performs a certain action or experiences a certain event.

• Never
• Rarely
• Sometimes
• Often
• Always

Example Survey Questions:

1. How often do you use our app?
2. How frequently do you attend team meetings?
3. How often do you check your email during work hours?

Satisfaction Scale

A satisfaction scale is similar to the agreement scale but focuses specifically on satisfaction levels.

• Very dissatisfied
• Dissatisfied
• Neutral
• Satisfied
• Very satisfied

Example Survey Questions:

1. How satisfied are you with the level of support provided?
2. How satisfied are you with the pricing of our services?
3. How satisfied are you with the overall experience?

Quality Scale

A quality scale measures the perceived quality of a product or service.

• Very poor
• Poor
• Fair
• Good
• Very good
• Excellent

Example Survey Questions:

1. How would you rate the quality of the food?
2. How would you rate the quality of the customer service?
3. How would you rate the quality of the website design?

Likelihood Scale

A likelihood scale measures the probability of a certain event or action occurring.

• Very unlikely
• Unlikely
• Neither likely nor unlikely
• Likely
• Very likely

Example Survey Questions:

1. How likely are you to purchase from us again?
2. How likely are you to recommend our product to a colleague?
3. How likely are you to attend our next event?

Turning These Into a Real Poll with OXPoll

Creating a poll with these likert scale examples is straightforward with the OXPoll poll maker. Simply sign up for free, choose your scale type, and input your questions. OXPoll allows you to customize your poll, collect responses, and analyze poll results with ease. Remember to avoid open-ended vs closed-ended questions when using Likert scales to ensure consistency in responses.

A 5-point vs 7-point: which to use

When designing your survey, one of the key decisions is choosing between a 5-point and a 7-point Likert scale. Both have their advantages and ideal use cases:

• 5-point Likert scale: This is the most commonly used scale. It offers a simple and straightforward choice for respondents, making it easier to complete. It’s ideal for straightforward surveys where you want quick, decisive responses. However, it may lack the granularity needed for more nuanced topics.
• 7-point Likert scale: This scale provides a higher level of precision and is better for capturing more detailed attitudes and opinions. It’s particularly useful when you need to measure subtle differences in responses. However, it can be more challenging for respondents to differentiate between the options, potentially leading to less reliable data.

Choose a 5-point scale for simplicity and speed, and a 7-point scale when you need more detailed insights.

Ready-to-copy Likert question sets

Satisfaction set

1. I am satisfied with the quality of the product/service.
2. The product/service meets my expectations.
3. I would recommend this product/service to others.
4. I am happy with the value for money of the product/service.
5. I will likely purchase this product/service again.

Agreement set

1. I agree with the statement that the company is environmentally responsible.
2. I believe the company handles customer data securely.
3. I think the company provides excellent customer service.
4. I agree that the company’s pricing is fair.
5. I believe the company listens to customer feedback.

Frequency set

1. I use this product/service daily.
2. I have recommended this product/service to someone in the past month.
3. I contact customer support at least once a month.
4. I check for updates or new features of this product/service frequently.
5. I engage with the company’s social media channels regularly.

Frequently asked questions

What is the best number of points for a Likert scale?

The best number of points depends on the level of detail you need. A 5-point scale is common, but a 7-point scale can provide more nuanced responses.

Can I use a 4-point scale instead of a 5-point scale?

Yes, a 4-point scale can be used to force a choice and avoid neutral responses, which can be useful for certain types of surveys.

How do I avoid bias in my Likert scale questions?

Avoid leading questions and ensure that your questions are clear and concise. Also, consider the order of your questions and response options.

What is the difference between a Likert scale and a rating scale?

A Likert scale is a type of rating scale, specifically used to measure attitudes or opinions. Rating scales can be more general and used to measure various aspects such as frequency or quality.

Can I use a Likert scale for qualitative data?

While Likert scales are primarily used for quantitative data, they can provide insights into qualitative aspects by allowing respondents to express their attitudes or opinions.