Product Survey Questions: 40 to Ask Your Users

Product survey questions are essential tools for gathering user feedback and insights to improve your offerings. Whether you’re launching a new product or refining an existing one, asking the right questions can make all the difference. In this article, we’ll explore a variety of product survey questions across different categories to help you get the most out of your user feedback. And with OXPoll’s easy-to-use poll maker, you can start collecting valuable insights in no time.

Product Feedback Survey Questions

Usage & Frequency

Understanding how and how often your users interact with your product can provide key insights into its utility and effectiveness.

1. How often do you use our product? (Daily, Weekly, Monthly, Rarely, Never)
2. Which features do you use most frequently?
3. On average, how much time do you spend using our product per session?
4. Have you recommended our product to others? (Yes, No)
5. How likely are you to use our product again? (1-10 scale)

Overall Satisfaction

Gauging overall satisfaction helps you understand the general sentiment towards your product.

1. How satisfied are you with our product overall? (Very Satisfied, Satisfied, Neutral, Unsatisfied, Very Unsatisfied)
2. Would you say our product meets your needs? (Yes, No, Somewhat)
3. How does our product compare to similar products you’ve used? (Much Better, Better, Same, Worse, Much Worse)
4. Are you happy with the quality of our product? (Yes, No, Neutral)
5. What is the one thing you like most about our product?

Feature Requests & Gaps

Identifying gaps and feature requests can guide future development and improvements.

1. What new features would you like to see in our product?
2. Is there anything missing from our product that you expected to have?
3. Which features do you think are most important for us to add or improve?
4. How often do you find yourself wishing our product had a certain feature?
5. Do you have any suggestions for new functionality?

Usability & Ease

Understanding the ease of use of your product can help identify areas for improvement in design and functionality.

1. How easy is it to use our product? (Very Easy, Easy, Neutral, Difficult, Very Difficult)
2. Were you able to accomplish your tasks with our product efficiently? (Yes, No, Somewhat)
3. What do you find most frustrating about using our product?
4. How intuitive is our product to navigate? (Very Intuitive, Intuitive, Neutral, Confusing, Very Confusing)
5. Do you have any difficulty using any part of our product? (Yes, No, Explain)

Value & Pricing Sentiment

Assessing the perceived value and pricing can help you understand if your product is priced appropriately.

1. Do you feel our product provides good value for the price? (Yes, No, Somewhat)
2. How would you rate the pricing of our product? (1-10 scale)
3. Would you say our product is overpriced, underpriced, or priced correctly?
4. How likely are you to pay for our product at its current price? (1-10 scale)
5. What is the maximum amount you would be willing to pay for our product?

Net Promoter Score

The Net Promoter Score (NPS) is a key metric for measuring customer loyalty and satisfaction.

1. On a scale of 0-10, how likely are you to recommend our product to a friend or colleague?

Open-Ended Questions

Open-ended questions provide deeper insights and allow users to express their thoughts freely. For more on open-ended vs closed-ended questions, check out our guide.

1. What do you think could be improved about our product?
2. Describe your overall experience with our product.
3. What is the main reason you use our product?
4. How does our product fit into your daily routine?
5. Is there anything else you would like to tell us about our product?

Turning These Into a Real Poll with OXPoll

With OXPoll’s free online poll maker, you can easily create a poll using these questions. Simply select the questions that best fit your needs, customize them as needed, and deploy your poll to start collecting responses.

Rating scales & NPS for product surveys

Incorporating rating scales and the Net Promoter Score (NPS) can provide quantitative insights into user satisfaction and loyalty. Here are some examples:

• Rating scale example: “How satisfied are you with the product’s performance?” (1-5 scale)
• Rating scale example: “How likely are you to recommend this product to a friend or colleague?” (1-10 scale)
• NPS question: “On a scale of 0-10, how likely are you to recommend our product to a friend or colleague?”
• Follow-up NPS question: “What is the primary reason for your score?”
• Rating scale example: “How easy was it to set up and use the product?” (1-5 scale)
• Rating scale example: “How would you rate the value for money of this product?” (1-5 scale)

Using these scales helps you understand user sentiment and identify areas for improvement.

Open-ended product questions

Open-ended questions can provide deeper insights into user experiences and expectations. Here are some examples:

1. What do you like most about the product?
2. What do you like least about the product?
3. How could the product better meet your needs?
4. What features do you wish the product had?
5. Can you describe a specific moment when the product exceeded your expectations?
6. What was your biggest challenge in using the product?
7. How has the product impacted your daily routine or workflow?
8. If you could change one thing about the product, what would it be?

These questions encourage detailed responses and can uncover valuable user feedback.

Onboarding vs long-term user

When designing your product survey, consider the difference between onboarding and long-term user experiences. For onboarding, focus on questions that assess the initial setup process, first impressions, and ease of getting started. For long-term users, delve into questions about satisfaction, loyalty, and suggestions for improvement. This distinction ensures you gather relevant feedback at different stages of the user journey.

Frequently asked questions

What are some good product survey questions?

Good product survey questions cover various aspects such as usage, satisfaction, feature requests, usability, and value. Examples include “How often do you use our product?” and “What new features would you like to see?”

How do you ask for product feedback?

You can ask for product feedback by using a mix of closed-ended and open-ended questions. Closed-ended questions provide quantifiable data, while open-ended questions offer deeper insights.

What is a product survey?

A product survey is a tool used to collect feedback from users about a product’s features, usability, and overall satisfaction. It helps businesses understand user needs and improve their offerings.

How do you write a product survey?

To write a product survey, start by identifying the key areas you want to explore, such as usage, satisfaction, and feature requests. Then, craft a mix of poll vs survey questions that address these areas. Use clear and concise language to ensure users understand the questions.

How do you analyze product survey data?

Analyzing product survey data involves reviewing both quantitative and qualitative responses. Look for trends and common themes in the data, and use the insights to inform product development and marketing strategies.