Survey Questions Examples: 60+ You Can Copy

Survey Questions Examples: 60+ You Can Copy

Whether you’re conducting market research, gathering employee feedback, or simply trying to understand your audience better, having the right survey questions examples is crucial. In this guide, we’ll provide you with a wide range of questions across different types to help you craft the perfect survey. You’ll also find tips on how to write effective questions and how to turn them into a real poll using our free OXPoll poll maker.

Types of Survey Questions and When to Use Them

Multiple Choice

Use multiple choice questions when you have a set of predefined options and want to make it easy for respondents to choose.

• Which of the following devices do you own? (Select all that apply)
  • Smartphone
  • Tablet
  • Laptop
  • Desktop computer
  • Smartwatch
• What is your primary reason for using our product?
  • To save time
  • To improve productivity
  • For entertainment
  • Other (please specify)
• How often do you use our service?
  • Daily
  • Weekly
  • Monthly
  • Less than once a month

Rating Scale (1-5) & Likert (Agree-Disagree)

These are great for measuring satisfaction, agreement, or frequency on a scale.

• On a scale of 1 to 5, how satisfied are you with our customer service? (1 = Very dissatisfied, 5 = Very satisfied)
• How likely are you to recommend our product to a friend or colleague? (1 = Very unlikely, 5 = Very likely)
• Please indicate your level of agreement with the following statement: “The product meets my expectations.”
  • Strongly agree
  • Agree
  • Neutral
  • Disagree
  • Strongly disagree

Yes/No

Use yes/no questions for straightforward inquiries where a binary response is sufficient.

• Have you ever purchased our product before?
• Are you currently a member of our loyalty program?
• Do you find our website easy to navigate?

Ranking

Ranking questions are ideal for understanding preferences and priorities among a set of options.

• Please rank the following features in order of importance to you (1 = Most important, 4 = Least important):
  • Price
  • Quality
  • Brand
  • Customer service
• Which of the following factors influenced your decision to choose our product? (Rank in order of importance)

Open-Ended

Open-ended questions are perfect for gathering detailed insights and personal opinions. For more on this, check out our guide on open-ended vs closed-ended questions.

• What do you like most about our product?
• How can we improve our service?
• Describe your experience with our customer support.

Demographic

Demographic questions help you understand the characteristics of your respondents.

• What is your age group?
  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+
• What is your gender?
• What is your highest level of education?
• What is your current employment status?

Tips for Writing Good Survey Questions

When crafting your survey questions, keep these tips in mind:

• Avoid leading questions: Ensure your questions are neutral. For more on this, read about leading questions and how to fix them.
• Keep it simple: Use clear and concise language.
• One question at a time: Avoid double-barrelled questions.
• Provide balanced options: Ensure response options cover all possibilities.
• Use neutral language: Avoid bias in your questions.

How to Turn These into a Real Poll with OXPoll

Once you’ve selected your questions, you can easily create a poll using our free OXPoll poll maker. With no sign-up required, you can quickly set up your survey, share it with your audience, and start collecting responses in no time. Our platform is user-friendly and designed to make the process as straightforward as possible.

More question formats

Semantic differential

Use a scale between two opposite terms to gather nuanced feedback.

• How would you describe our customer service?
  1. Unfriendly – Friendly
  2. Unhelpful – Helpful
  3. Slow – Fast
  4. Rude – Courteous
• How would you rate your overall satisfaction with our product?
  1. Very dissatisfied – Very satisfied
  2. Very unhappy – Very happy
  3. Very poor – Very good
  4. Very negative – Very positive
• How would you describe your recent experience with our website?
  1. Difficult – Easy
  2. Confusing – Clear
  3. Frustrating – Enjoyable
  4. Complicated – Simple
• How would you rate the quality of our product?
  1. Very low – Very high
  2. Very poor – Excellent
  3. Very bad – Very good
  4. Very unsatisfactory – Very satisfactory

Matrix / grid

Assess multiple aspects using the same rating scale.

• Please rate the following aspects of our product:
  1. Ease of use: Poor, Fair, Good, Excellent
  2. Quality: Poor, Fair, Good, Excellent
  3. Value for money: Poor, Fair, Good, Excellent
  4. Customer support: Poor, Fair, Good, Excellent
• How satisfied are you with the following features of our service?
  1. Speed: Very dissatisfied, Dissatisfied, Neutral, Satisfied, Very satisfied
  2. Accuracy: Very dissatisfied, Dissatisfied, Neutral, Satisfied, Very satisfied
  3. Reliability: Very dissatisfied, Dissatisfied, Neutral, Satisfied, Very satisfied
  4. Customer service: Very dissatisfied, Dissatisfied, Neutral, Satisfied, Very satisfied
• Please evaluate the following aspects of our event:
  1. Organization: Poor, Fair, Good, Excellent
  2. Content: Poor, Fair, Good, Excellent
  3. Speakers: Poor, Fair, Good, Excellent
  4. Venue: Poor, Fair, Good, Excellent
• Rate the following features of our website:
  1. Navigation: Very poor, Poor, Fair, Good, Very good
  2. Loading speed: Very poor, Poor, Fair, Good, Very good
  3. Design: Very poor, Poor, Fair, Good, Very good
  4. Content: Very poor, Poor, Fair, Good, Very good

Dropdown (single-select)

Choose one option from a list.

• What is your age group?
  1. Under 18
  2. 18-24
  3. 25-34
  4. 35-44
  5. 45-54
  6. 55-64
  7. 65+
• How often do you use our product?
  1. Daily
  2. Weekly
  3. Monthly
  4. Occasionally
  5. Never
• What is your primary reason for visiting our website?
  1. Product information
  2. Support
  3. Purchasing
  4. News and updates
  5. Other
• Which of the following best describes your role?
  1. Manager
  2. Employee
  3. Business owner
  4. Student
  5. Other

Multiple-select (“select all that apply”)

Choose as many options as apply.

• Which of the following features have you used on our website?
  1. Search function
  2. Live chat
  3. Product comparison tool
  4. Wishlist
  5. Order tracking
  6. Other
• What factors influenced your decision to choose our product?
  1. Price
  2. Quality
  3. Brand reputation
  4. Customer reviews
  5. Recommendations
  6. Other
• Which of the following topics would you like to see covered in future events?
  1. Industry trends
  2. Product updates
  3. Customer success stories
  4. Technical workshops
  5. Networking opportunities
  6. Other
• What types of content do you prefer to see on our website?
  1. Blog posts
  2. Videos
  3. Podcasts
  4. Infographics
  5. Case studies
  6. Other

Net Promoter Score (0-10)

Measure customer loyalty and satisfaction.

• On a scale from 0 to 10, how likely are you to recommend our product to a friend or colleague?
• On a scale from 0 to 10, how likely are you to recommend our service to others?
• On a scale from 0 to 10, how likely are you to recommend our company to others?
• On a scale from 0 to 10, how likely are you to recommend our event to a colleague?

Example questions by use case

Customer feedback

• How satisfied are you with our customer service?
• How would you rate the quality of our product?
• What improvements would you like to see in our product?
• How likely are you to purchase from us again?

Event feedback

• How would you rate the overall experience of the event?
• What did you like most about the event?
• What did you like least about the event?
• How likely are you to attend future events?

Product feedback

• How satisfied are you with the features of our product?
• What improvements would you like to see in our product?
• How easy is it to use our product?
• How likely are you to recommend our product to others?

Website feedback

• How satisfied are you with the navigation of our website?
• How would you rate the loading speed of our website?
• What improvements would you like to see on our website?
• How likely are you to recommend our website to others?

Frequently asked questions

What are the best types of survey questions to use?

The best types of survey questions depend on what you want to achieve. Multiple choice and rating scale questions are great for quantifiable data, while open-ended questions provide deeper insights.

How many questions should a survey have?

The ideal number of questions varies, but generally, shorter surveys tend to have higher completion rates. Aim for a balance between gathering sufficient data and maintaining respondent engagement.

Can I use survey questions for employee feedback?

Absolutely! Survey questions are a fantastic way to gather employee feedback. Use a mix of multiple choice, Likert scale, and open-ended questions to get a comprehensive understanding of employee satisfaction and needs.

How do I analyze survey results?

Survey results can be analyzed using statistical methods and data visualization tools. Our OXPoll poll maker provides basic analytics to help you get started.

What is the difference between a poll and a survey?

The main difference lies in scope and depth. A poll typically asks one or few questions, often with predefined options, whereas a survey is more in-depth and can include a variety of question types.